Beijing Olympics Marketing Guru Speaks at EWC's Sport Summit

Honolulu (October 1) – The upcoming inaugural East-West Sports Summit hosted by the East-West Center (EWC) and Sports Marketing Japan on November 7-9 will feature China’s leading sports marketing guru, Bin Yuan.  She is the director of marketing for the Beijing 2008 Olympic Games and previously served as deputy director of international relations for the Olympic Games.

Yuan’s keynote address will provide a timely update on China’s progress with the Olympic preparations and marketing efforts.  So far they have secured more than 50 commercial sponsors, in addition to the 12 worldwide partners of the International Olympic Committee.

The sports summit will take place at the Imin International Conference Center in Honolulu, Hawaii.  Designed for sports marketing executives, media professionals, and others working in sports-related enterprises in government, NGO, and business sectors, this conference brings together the industry’s top leaders in the field to discuss the changing dynamics of sports markets in the Asia Pacific region.

Early Registration has been extended to October 5 with a reduced rate of $450; and regular admission is $500 until November 2.  For more information and to register on-line visit: www.eastwestsportssummit.org.

The East-West Center is an education and research organization established by the U.S. Congress in 1960 to strengthen relations and understanding among the peoples and nations of Asia, the Pacific, and the United States. The Center contributes to a peaceful, prosperous, and just Asia Pacific community by serving as a vigorous hub for cooperative research, education, and dialogue on critical issues of common concern to the Asia Pacific region and the United States.

Sports Marketing Japan, Co. Ltd. provides sports teams and marketing organizations the knowledge and support to focus their marketing programs to maximize their growth. Utilizing its extensive experience in international business and sporting events, as well as alliances with global business partners, SMJ implements local relationships with sports clients, sponsors and the media.  

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For more information, contact:
Karen Knudsen, Director
Office of External Affairs
Phone: (808) 944-7195
Email: knudsenk@EastWestCenter.org

SOURCE CONTACT: Gary Yoshida, coordinator of the East-West Sports Summit
Phone: 808-944-7196
Email: yoshidag@EastWestCenter.org

Digital photo of Ms. Bin Yuan available upon request.