Insights for Resiliency: The Covid Pivot: Founder Stories of Adaptation and Innovation


This is a listing of older East-West Center events (newer listed first).  See Events to get the list of current or upcoming events.

When: Aug 3 2020 - 1:00pm until Aug 3 2020 - 2:00pm
Where: Zoom Webinar
Blue Startups and the East-West Center invites you to attend
Insights for Resiliency:

The Covid Pivot: Founder Stories of Adaptation and Innovation

Monday, August 3 | 1:00 – 2:00pm, Hawaii
Tuesday, August 4 | 6:00 – 7:00am, Jakarta

Hear from two entrepreneurs who have been able to adapt their online childcare goods and services businesses to support their communities and serve their customers’ amidst COVID-19, and in the process, have found new consumers and enabled a more resilient future for their business. Ifrah Khan is the founder of Usit. As COVID hit, she quickly pivoted her startup from an on demand college-student powered babysitting app to virtual summer camps and after school clubs for kids. Ifrah was named one of Atlanta Inno’s 25 under 25 entrepreneurs in 2018 and has a passion for how technology can help create new communities and opportunities in dual sided marketplaces. She grew up in Tampa, Florida and currently lives in Atlanta, where she started Usit. Zhafira Loebis, co-founder and CEO of Babyloania in Indonesia, launched a free toy rental initiative to uplift and support healthcare workers in Jakarta and the surrounding cities. Originally launched as a means of connecting and helping her community, it also led to unexpected revenue generation and numerous offers to collaborate with other businesses and nonprofits. Ifrah and Zhafira will discuss their response to the uncertainty and their communities' immediate and future needs and how they pivoted their business strategies.

Insights for Resiliency is a new webinar series launched by Blue Startups in Hawaii, in which alumni and members of Blue Startups’ global network share how they are adapting in these unprecedented times. The East-West Center is pleased to occasionally partner with Blue Startups on this series and extend this opportunity to our network of female business and social entrepreneurs.

To register, visit


Primary Contact Info:
Name: Sara Lam