US-ROK Cooperation Can Improve Intellectual Property Protection in Southeast Asia: A Strategic Focus on Online Counterfeiting


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When: Jan 6 2022 - 9:00am until Jan 6 2022 - 10:30am
Where: Zoom

Left to right: East-West Center in Washington and Korea Foundation logos

The East-West Center in Washington and the Korea Foundation invite you to the 
United States-Republic of Korea Cooperation in Southeast Asia: Trade, Investment, and Multilateralism Webinar Series:

US-ROK Cooperation Can Improve Intellectual Property Protection in Southeast Asia:
A Strategic Focus on Online Counterfeiting


Mr. Seth Hays
East-West Center-Korea Foundation Visiting Scholar &
Chief Representative, Asia-Pacific, International Trademark Association

Mr. Hyun-suk Lim
 Intellectual Property Counselor, 
Embassy of the Republic of Korea in the USA

Ms. Toe Su Aung
Director, Elipe Limited

Dr. Satu P. Limaye (Moderator)
Vice President, East-West Center &
Director, East-West Center in Washington

East-West Center in Washington · US-ROK Cooperation Can Improve Intellectual Property Protection in Southeast Asia

The Biden-Moon Summit of May 2021 concluded with a joint statement that the United States (US) and the Republic of Korea (ROK) would “…work closely together to promote greater connectivity and foster digital innovation within ASEAN.” Intellectual property (IP) is the legal means to support innovation and rules-based trade. One of the fastest growing areas of connectivity and digital innovation in ASEAN is e-commerce, while at the same time one of the fastest growing forms of IP infringement is the sale of counterfeit goods online. Both the US and ROK are innovation-based economies, which includes the creation of world-renowned brands, and both countries have an interest in bolstering intellectual property (IP) protection in Southeast Asia. A strategic focus on addressing online counterfeiting will benefit not only US and ROK business, but also local businesses, and other trading partners, while supporting consumer confidence and trust in online commerce.

The US and ROK can cooperate with Southeast Asian countries to improve IP protections through three initiatives focused strategically on online counterfeits: strengthening existing cooperation projects, in particular at the multilateral level through ASEAN and APEC; prioritizing the issue in their trade relationships; and establishing a new cooperation framework with government and industry partners through an IP Enforcement Center of Excellence. Mr. Hays and Mr. Lim's combined PowerPoints are available for viewing

Mr. Hays also wrote for the East-West Center in Washington's Asia Pacific Bulletin series on the topic. 

The United States-Republic of Korea (ROK) Cooperation in Southeast Asia: Trade, Investment, and Multilateralism webinar series and online, collaborative policy research program is a collaboration between the East-West Center in Washington and the Korea Foundation, which generously sponsors the program. Under this program, three experts, one each from South Korea, Southeast Asia, and the United States, assess how their respective countries are collaborating to bolster US - ROK cooperation in Southeast Asia in the areas of trade, investment, and supporting multilateral efforts in the region.


Mr. Seth HaysSeth Hays established the International Trademark Association (INTA) Asia-Pacific Office in Singapore in 2016. Previously, he was the chief representative of INTA’s China office in Shanghai. His work includes policy development and advocacy, government affairs, managing staff in recruiting local brand owners as members, and working with members on education, communications and other needs related to trademarks and intellectual property. Mr. Hays is a visiting scholar at the East West Center and Korea Foundation researching US and ROK cooperation on IP in Southeast Asia. Mr. Hays is also a member of the New York State Bar and has a graduate degree in Pacific and Asian Studies from the University of Hawaiʻi and an undergraduate degree in science, technology, and society from Vassar College. He speaks Mandarin and has lived and worked in Tokyo, Hong Kong, Beijing, Shanghai, and Singapore.

Hyun-suk Lim Hyun-suk Lim is Intellectual Property Counselor at the Embassy of the Republic of Korea in the USA. Previously, while working as director of Multilateral Affairs Division in the Korean Intellectual Property Office (KIPO), he was in charge of international cooperation in the intellectual property (IP) field including World Intellectual Property Organization (WIPO) issues, trade agreements and Official Development Assistance (ODA) projects. In this capacity, he contributed to spreading of appropriate technologies utilizing IP information for developing countries, and disseminating online IP education programs worldwide. In 2017, Mr. Lim hosted Heads of IP Offices Conference in Daejeon, Korea, inviting heads of IP offices from 13 different Asian countries and WIPO, where participants declared the importance of IP in Asia. He also worked as administrative patent judge, patent examiner at KIPO, and worked on amending the Korean Patent Act. Mr. Lim received LL.M. from Stanford University, LL.B. from Seoul National University, and Bachelor in engineering from Korea Advanced Institute of Science and Technology.

Ms. Toe Su AungToe Su Aung is Director of Elipe Limited which she founded in 2014. Elipe supports major brand owners in fashion and apparel, luxury goods, consumer goods and other sectors on policy and strategy in relation to Intellectual Property, Digital, Business & Human Rights and Sustainability issues. Before establishing Elipe ,Toe Su performed a variety of roles in British American Tobacco (BAT), based mainly in London, for over 15 years. She led legal and corporate affairs teams on IP protection and policy as well as driving global strategies for addressing illicit trade globally. Toe Su has worked with many trade associations on IP policy and in 2013 she was elected the first Asian President of INTA. She is currently Chair of the Board of Governors, INTA Foundation, a charitable foundation.  She is qualified as a Solicitor in both the UK and Singapore.

Dr. Satu P. LimayeSatu P. Limaye is Vice President of the East-West Center and the Director of the East-West Center in Washington where he created and now directs the Asia Matters for America initiative and is the founding editor of the Asia Pacific Bulletin. He is also a Senior Advisor at CNA Corp (Center for Naval Analyses) and Senior Fellow on Asia History and Policy at the Foreign Policy Institute at Paul H. Nitze School of International Studies (SAIS). He is magna cum laude and Phi Beta Kappa graduate of Georgetown University and received his doctorate from Oxford University (Magdalen College) where he was a George C. Marshall Scholar. Recent publications include: “America’s ‘Pacific Principle’ in an Indivisible Pacific Islands Region,” (Asia Pacific Bulletin); “Despite Stumbles, America’s Engagement with Southeast Runs Deep,” (Global Asia); Raging Waters: China, India, Bangladesh, and Brahmaputra Water Politics (Marine Corps University Press); and Russia’s Peripheral Relevance to US-Indo Pacific Relations (Center for the National Interest).

Primary Contact Info:
Name: Sarah Wang