Interviews and Focus Groups
At the commune level we are conducting semi-structured focus groups and key informant interviews to gather qualitative information about people’s mental models of the relationship between HPAI outbreak, risk responses, and variables that operate on stage of transition (urbanization, agricultural change, habitat alteration). This qualitative work is conducted in collaboration with our Vietnamese co-investigators, who are assisting with translation and conceptualization of key constructs in the local context. The goal of the qualitative work is to tap into diverse perspectives in Vietnam, but the scope of the work needs to match available resources. Based on the qualitative findings, we will develop items for the household survey.